About

Times of crisis create an opportunity to collaborate, invent and adapt to better serve customers, accelerating our need to build for the future. Right now more than a million AWS customers are busy creating a better tomorrow. They’re leaving the constraints of legacy behind and innovating faster, and raising the bar on performance and security. Wherever you are in your journey, AWS is HOW you bring your future closer. Learn how to innovate like Amazon.

Amazon is renowned for its culture of innovation, which has been a key driver of the company’s success. Here are some key aspects of Amazon’s culture of innovation:

1. Customer Obsession

2. Make high quality, high velocity decisions

3. Embrace external trends and resist proxies

4. Decentralized Decision-Making

5. Innovation through Data

Amazon has a peculiar approach to innovation that is intrinsically linked to how we use technology, and organise our teams. In this session, you’ll be introduced to how Amazon innovates.