About
Have you ever found yourself in a situation, where you wanted to influence the outcome, but were unable to? Or met someone who always seemed to get their way?

Meet Dr. Robert Cialdini, the #1 Expert on Persuasion, ‘Godfather of Influence’, and bestselling author of Influence. He has spent the better part of his life researching how people influence others and are influenced themselves. He is known globally as the foundational expert in the science of influence and how to apply it ethically in business. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

Dr. Cialdini will join us to share his world-leading knowledge on how you can influence people in an ethical way and get the yes you want. He will provide you with practical, actionable advice on how you can utilise these tools in your everyday life.

This session is hosted as a Fireside Chat between Frederik and Dr. Cialdini. Reserve your free seat for this Masterclass with Dr. Cialdini on the 1st of December, where you among many things will learn…

1) How to influence people and get the yes you want
2) Understand the psychology behind persuasion and influence
3) Practical advice on how to use these tools and still adhere to “code of ethics”

The Global Masterclass Series is hosted by Presidents Summit – Northern Europe’s leading business conference. Our annual conference attracts 3,000+ executives, entrepreneurs, investors, and policymakers that benefit from lectures by some of the world’s foremost business experts and have the opportunity to network with a diverse, high-level international audience.