Many years ago, Dan Ariely was involved in an explosion. During his daily treatments, he began to experience a series of irrational behaviours. This ended up inspiring the rest of his research career into the science of behavioural economics. 

Today, Dan Ariely is regarded as one of the world’s leading experts on behavioural science and psychology. After using his knowledge of decision-making and behavioural economics to convince his girlfriend to marry him, Ariely realised that understanding decision-making can help anyone in their daily life.