Dr. Frederik Pferdt is the Chief Innovation Evangelist at Google, where since 2010 he has led the development of the company’s fabled innovation culture, working with tens of thousands of executives and employees to support innovation across the organisation. He is the founder of Google’s first Innovation Lab, co-founder of The Garage, and was a leader in the launch of Google’s future leadership institute, the Google School for Leaders. 

Since 2013, he has been an Adjunct Professor at Stanford University’s d school, where he teaches graduate classes on navigating ambiguity at the intersection of innovation, creativity, and design