As Managing Director of Polestar in Denmark, Henrik Bang is the front man for the new Swedish performance electric car brand, whose mission is to transform to more sustainable mobility using high-performance electric cars, uncompromising design, innovative technology and a fully digital customer journey.

Henrik has more than 20 years of experience with top positions in Denmark and Scandinavia with brands as Renault, Fiat and Jaguar Land Rover, among others. He has an in-depth knowledge of the automotive industry’s opportunities and challenges, consumer interests, changing demands and societal megatrends