Habits underpin your company and many has been interrupted by the COVID pandemic. That is both a threat and an opportunity that must be taken seriously. That means that the one of the biggest assets of any company — if not the biggest — is the habit of its customer base to use its product/service. In a time of disruption, such as COVID-19, it is paramount to confirm the habits of your customers and create new ones for prospects. Roger Martin will join us to teach you just that.
Roger is named as the World’s #1 Management Thinker by Thinkers50 and acknowledged as one of the most influential business professors in the world. He is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford. In addition, he is an acknowledged Professor Emeritus at the Rotman School of Management at University of Toronto, where he also previously served as Dean.
His research is within the topics of Strategy, Democratic Capitalism, Integrative Thinking, Design of Business, Incentives & Governance, and Social Innovation. He has written 12 books and 29 Harvard Business Review articles.
May 17-18th 2022, Copenhagen