Dr. Frederik Pferdt

World-Leading Expert on Innovation, Author of: What’s Next Is Now, Google’s First Chief Innovation Evangelist, and Adjunct Professor at Stanford University.

Title

What’s Next Is Now

Insights



Biography

As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt shaped one of the most fabled creative cultures in the world. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with new ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade.

Now, he shares his visionary approach to live future-ready in an ever-changing world. Set to launch on June 18th, Dr. Frederik’s book: “What’s Next Is Now – How to Live Future Ready” is a powerful guide for those looking to invent a better tomorrow.

His ideas and practices are used by international government agencies, organizations, and businesses ranging from the United Nations to NASA to the NBA. His work has been highlighted in more than 250 media outlets, like Fast Company, Harvard Business Manager, Der Spiegel, and BBC news.

Read more at www.frederikgpferdt.com

Book Release

Set to launch on June 18th, Dr. Frederik’s book: “What’s Next Is Now – How to Live Future Ready” is a powerful guide for those looking to invent a better tomorrow.

Next Presidents Summit

10 & 11 June 2025, Copenhagen