The Art of Promoting Creative Freedom as the Best Business Strategy


“If you have never failed, you have never tried anything new” – so goes an old quote by Albert Einstein. This is very much the successful philosophy epitomised by Cirque du Soleil in its operations and shows. Led by Daniel Lamarre, this has enabled them to innovate remarkably and utilise creativity for business and artistic success.

Meet Daniel Lamarre, the current CEO of Cirque du Soleil and a world leading expert on storytelling. His strength is his ability to marry the needs of disparate groups and interests, finding positive solutions and outcomes for all – a skill he has fine-tuned throughout his career. His business philosophy focuses on creating a community that supports creativity and optimises for novel, ingenious ideas.

Cirque du Soleil has expanded in a wide range of creative endeavours ranging from movies to apparel and from boutiques to nightclubs. But the essence of what the company does has stayed constant: invoking the imagination, provoking the senses, and evoking the emotions of people around the world. Join us to learn how you and your business can scale with creativity and innovation while keeping true to itself.

Reserve your free seat for this Masterclass with Daniel Lamarre on the 12th of January, where you among many things will learn…

  1. Understand why you as a leader should embrace failure
  2. Why creativity is our most important asset as human being
  3. How to implement creative guidelines for your company

The Global Masterclass Series is hosted by Presidents Summit – Northern Europe’s leading business conference. Our annual conference attracts 3,000+ executives, entrepreneurs, investors, and policymakers that benefit from lectures by some of the world’s foremost business experts and have the opportunity to network with a diverse, high-level international audience.

Wed, Jan 12, 2022 · 5:00 PM CEST 

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